GRAND PRIX: CONCEIVED IN ECONOMIC PROSPERITY AND DEVELOPMENT

GRAND PRIX was founded in the age of economic prosperity and rapid development.

The mid-to-late 20th century, century heralded the dawn of the electronic information era, which united the world as one.

The Middle Eastern oil industry then experienced a boom in the late 20th century, supplying the world with vast amounts of energy.

1993 saw the creation of the European Union and the consequent forging of links between the majority of countries in Europe.

This was followed by the signing of the North American Free Trade Agreement (NAFTA) in 1994, which broke down the trade barriers in North America.

In the late 20th century, the economy of the Far East achieved exponential growth, with China's newly implemented reforms and "opening-up" policy fuelling an economic boom.

It was at this point of the new era that luxury watches experienced a surge in popularity.

At the end of the 20th century, the GRAND PRIX brand was conceived in Switzerland.